Smart From Scratch

How to Find a Winning Business Idea & Land Your First Customer

Smart From Scratch is a hands-on, comprehensive course that enables you to develop a business idea, validate it, and determine if that idea is viable to pursue. I’m limiting early access to the first 100 students who sign up, so enroll today!

All business ideas need validation. Even my new online course. That’s why, for a limited time, you can get early access to Smart from Scratch. As one of the founding members, you will have access to the course content as soon as it’s released, help shape the direction of the course and, in the process, make it more personalized to your needs.

Hi, I’m Pat

Here's Why I Created Smart From Scratch

I’ve both failed and succeeded in building products and businesses. I’ve poured these experiences into the Smart From Scratch course to give you insight into the business strategies that truly work from start to finish.

  • Course Info
  • What You Will Learn
  • Who's It For
  • Course Info

    A Business Crash Course (Without the Crashing)

    Smart From Scratch was designed for your success. Each and every facet of the course, from its length to action items, was carefully planned to serve that goal.

    • Start date: As my amazing founding members, you get exclusive early access beginning on February 2017!
    • Course length: The length of the course is up to you, with three distinct stages to get you from idea to business.
    • Action items, including target audience research, network engagement, and prospect follow-up.
    • Regular opportunities for you to provide honest feedback about the course.
  • What You Will Learn

    Success From the Ground Up

    Across three distinct stages, you’ll be treated to a highly detailed rundown of what it takes to...

    • Find an idea that works for you, even if you don’t know where to start.
    • Define and refine your business idea so that you move forward and test the best, most viable option.
    • Develop and execute a plan for reaching out to people interested in learning more about your idea.
    • Create the proper channels for following up with prospects and pre-selling your product or service. My goal is to help you get your first customer!
  • Who's It For

    Making Your Impact

    Smart From Scratch was designed for students looking to make an impact in the business world but may not have the tools to get them there.

    You are an aspirer. You yearn to make your mark on the world. You may have an idea for a business or an amazing product. You may not have an idea, and that’s why this course was created. Sometimes it’s difficult to figure out how to come up with and follow through on an idea. Smart From Scratch will help you follow through.

Check out my


  • When does the course start and finish?

    Smart From Scratch starts on 10/03 with access to Stage 1. As early access founding members, you’ll get to start before we even finish the course materials for all of the stages.
  • How long will I have access to the course?

    The early access testing period will be about three months where you’ll get to freely analyze, poke at, and honestly review Smart From Scratch. But you will also have lifetime access to the course.
  • What if I’m unhappy with the course?

    Oh no! We don’t want that. But that’s why you’re here testing out the course. We’ll have “deep dive” conversations throughout the beta session timeframe so you can share your feedback.
  • What skills will this course teach me?

    Smart From Scratch is a course that takes you from idea to real business through idea validation techniques, so the list is pretty extensive. Highlights include: figuring out your niche/interest, workshopping your business idea, engaging your community from a business perspective, pre-launch strategies, and more!
  • Will I launch a successful product by the end of the course?

    The concept for Smart From Scratch is to really guide you to a place where you have the capacity to pre-sell your amazing product or business idea. So, although I can’t guarantee anyone’s success, that is absolutely the intended outcome!
  • What equipment/tools will I need to complete the course?

    Access to a computer, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!
  • Will I be reviewing the final course content?

    No, the content you’ll be reviewing will essentially be working or draft materials. That’s why it’s important that I get great feedback from you!
  • Will I get access to the full course all at once?

    No. There are 3 stages, and the content will be produced after reviewing your feedback following each stage of the course. As soon as the course begins, however, all of the 9 Lessons in Stage 1 will be available to you.
  • How often will I be asked to give feedback?

    You will be asked to give feedback after each stage, as well as at the end of the full course for a total of four times. Additionally, you may provide feedback in our “deep dive” conversations, scheduled throughout the first couple of months. These are just for you to discuss with me the concepts you’re learning, and to help you fill in any holes you find along the way.
  • What do I do if I need help?

    If you need help with something related to the course, please contact Thanks!