Email marketing that you can finally get excited about
Does writing emails for your business feel sort of like eating steamed broccoli as a kid?
It’s gross and I don’t wanna!”
I felt the exact same way when I started my business online, too.
I followed the advice I heard on a business podcast and signed up for an email marketing service, but it felt so painful. Growth on my list was slow, and when it came time to write emails to the few subscribers I had, I never knew what to write.
I was also worried about coming across too pushy or aggressive, so for several years I just left my list unattended and continued to pay monthly with zero return on investment.
What a waste. I had no idea what I was doing.
Today though, after years of trial and error, email marketing has become the #1 channel my businesses use to generate an income online.
I finally found the right way to do it, and it changed everything.
My list grows by hundreds every single day. Emails are automatically being sent to teach, serve and build trust with new subscribers, and every day more sales are coming in.
It works like magic.
And not only that, I never have to worry about being too pushy or sleazy. When you do email marketing right, you can actually get thanked for the emails you send—even the ones that sell something.
I know you want to help more people, or else you wouldn’t be here. I also know you want to make sure that you spend your time and money on segments of your business that can actually have a clear return on investment.
That’s why I’m excited to share with you that I’ve put together everything my team and I know about email marketing into one easy-to-follow, step-by-step course, Email Marketing Magic.
Here’s How Email Marketing Magic will help you
You'll start from the beginning
We start from the beginning to set you up for success. Even if you have an email list already, most people overlook some key items that affect how emails show up in people’s inboxes (or even if they show up at all).
You don't have to be a great writer
If you’re not a great writer, I’ve got you. I’ve included all kinds of email templates that you can use in different parts of your business. Just copy and paste so that you can move on.
Easy to follow videos
I walk you through the entire process with step-by-step videos so that even if you’re the most technologically challenged person in the world, you’ll be able to get things done. This course is done at your own pace, but I do push you (in a friendly way!) just enough.
Learn what makes your audience happy
Instead of worrying about unsubscribes and people who complain, you’ll learn how to send emails your audience actually WANTS to read, even if you’re selling something.
Focus on simplicity over complication
Simple. Simple. Simple. I’m all about keeping things simple. Email marketing can turn into a giant complicated nightmare, but that does no one any good. I help you leverage the strategies with the biggest ROI with the least amount of overwhelm. This isn’t push-button easy (if it were, you’d have it all figured out already), but I simplify and reduce the overwhelm as much as possible so that you can finally take action and make emails work for you.
You don't have to go it alone
Along with instant access to your course materials, you also get access to a community of other students, as well as access to me during office hours once a week, all for no additional recurring payments.
Advice that grows with you
As your business expands, you can venture into the more advanced areas of the course to help you take growth, monetization and automation to new levels.
Learn to Use ConvertKit
ConvertKit is my favorite email service provider because it strikes a balance between being easy to use while still giving its users access to powerful automation. All step-by-step videos in the course use ConvertKit. You don't have to use ConvertKit to succeed with this course, but it is who we recommend.
What others are saying about Email Marketing Magic
Thank you for this course, Pat! I have prior experience with e-mail marketing,
and for me, there are lots of moving parts. Your course and teaching style gives me a certain structure to re-launch and structure my marketing effots and warm-up my list again. Very good teaching style, calm and clear. Thank you!"
ASL Teaching Resources
Due to the COVID-19, I'm encouraged my email list may be the best things I have going for me.
I have put into action sequencing emails in new ways and I will attempt to figure out how to purge my list with MailChimp. Loving this course...huge benefits all the way through and I especially appreciate seeing your examples."
OMG. This has been such a valuable course.
I'm so glad I switched to ConvertKit and doing that in conjunction with your course has totally changed things for us. Thank you!"
I'm so grateful I found this course. I'm beginning to understand how to make the magic happen!
Fabulous, clear and just right pacing so far. Rock on for all of us!"
Meet Your Course Guide
Hi, I’m Pat Flynn.
If you’re an entrepreneur, podcaster, YouTuber, blogger, course instructor, consultant, coach, author or any other creator who is building an audience, I can help.
Ever since I was let go from my architecture job in 2008, I’ve run my own businesses, and it didn’t take long for me to realize just how important email marketing was to the equation of building a successful business.
In fact, I’ve gotten to become so obsessed with email, that I actually became an advisor to an email marketing company, ConvertKit, in 2014. Since then, it’s become an even bigger focus of mine, and on SmartPassiveIncome.com, it’s no longer just me - I have a whole team of people whose focus is delivering value through email so that we can help the most people possible.
I’ve generated a few million dollars online since 2008, and I can safely say that email marketing has had to do with almost all of that income. I’m excited to share with you what works, and what doesn’t, and help you finally get a grasp on this thing that most people try to avoid. It can make all the difference.
You'll learn what to write and when to send it
You are going to learn what you can do instead of sending boring email newsletters that never get opened, take a ton of time, and give you a ton of anxiety. Pat will teach you exactly what emails to send, to whom, and at what time. to help you get more engagement and eventually sales.
Instead of worrying about unsubscribes and people who complain about you sending emails, you're going to know what emails to send and actually get thanked for sending them!
Go beyond the basics
Pat takes you beyond the basics of email marketing. You will create masterful campaigns to collect more leads and see massive spikes in your reporting data. We hope that's cool with you. 😀
You will gain a professional-level understanding of who is on your list, and how to talk directly to them instead of just “blasting” messages to everyone.
You will learn what tools play a part in email marketing success, and Pat will show you step-by-step why they are important and how to use them.
Clear action items set you up for success
Have you ever taken a course that has lots of great information, but at the end of it you don't know what you're supposed to do with all that great information?
This is not one of those courses.
At the end of each lesson, Pat gives you a very clear, very manageable action item—your assignment for the lesson. This makes sure that you are making steady, ongoing progress and that you start seeing results right away.
How this course sets you up for success
When you're setting up something technical, like setting up email marketing, you're bound to have questions, and we’re here to support you:
Weekly office hours with Pat Flynn
Sometimes you just need to ask the teacher a question. We get that and we won’t leave you hangin! That's why I host a weekly Zoom call that's only available to SPI course students. Get your questions answered and learn from the questions of the other course students. Call replays are also available inside the SPI Academy community that you will have access to! More on that below.
Access to the private SPI Academy Circle community
Can't wait until office hours? Ask your question inside the SPI Academy!
The SPI Academy is our private student community—the place where you can ask questions when you're stuck and share ideas to get honest feedback from other entrepreneurs like you.
First-time course students also receive a free one-month trial of our brand-new Learner Community, our paid community for people who are in the process of building their business. You'll get access to online events and discussions geared toward growing an online business.
The Academy is hosted on the Circle platform and moderated by Team SPI; this is not a Facebook free-for-all. You'll find instructions inside the course for how to join using your course login.
Ask questions and get support
Email Marketing Magic is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?
We're glad you asked! Included with the course are two great resources to help answer your questions and get you unstuck:
Pat Flynn's Office Hours
Each week, Pat Flynn holds a live Zoom call for all SPI course students. Ask your question live and Pat will help to get you unstuck! You'll hear answers to questions you never even thought to ask, and you'll learn about other topics important to your business.
Can't make the live call? Recordings of the last four calls are always available in the course curriculum. (Note: Pat occasionally has to cancel due to his schedule, but cancelations are infrequent. Office Hours are a priority for Pat.)
The SPI Academy
Can't wait until office hours? Ask your question inside the SPI Academy!
The SPI Academy is our private student community—the place where you can ask questions when you're stuck and share ideas to get honest feedback from other entrepreneurs like you. We also offer regular events with other SPI team members.
You work hard for your business. Let your business work hard for you.
It’s time to no longer feel like you're wasting time and just "playing" with your email list. With Email Marketing Magic, you're going to build systems and automations that allow for your business to run on its own.
If you’re not 100% satisfied with your purchase, let us know within 30 days and you’ll get 100% of your payments back, no questions asked.
Frequently Asked Questions
ABOUT THE COURSE
When does the course start and finish?
The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.
How long will I have access to the course?
You will have lifetime access to the course through the SPI Courses platform (hosted on Teachable).
How do I access the course materials?
Log in to SPI Courses by clicking Sign Up/Login in the upper right of this page or by going here.
Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.
Which email service provider does this course use?
Throughout the course, Pat is using ConvertKit as the demonstration email service provider. Most advice will apply to most email service providers, but the more advanced automation examples will be specific to ConvertKit.
PURCHASING THE COURSE
Can I pay with PayPal?
Yes! On the checkout page under the "Billing Information" section, switch from the Credit Card radio button to the PayPal radio button. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout.
What if I am unhappy with the course?
Oh no! We don't want that! We offer a 30-day money back guarantee. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment.
What do I do if I need help?
For questions about your billing or accessing the course materials, email [email protected]
If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the SPI Academy or at Pat Flynn's Office Hours.
If anything, do email marketing for this…
Whether you take advantage of this offer or not, please make sure you read the following.
Email marketing is about more than just building a list and selling to it. As I’m sure you know, it’s about connection. Real connections. There’s a human on the other end of every single email you send. But there’s even something more than that, and it has to do with insurance.
If you’re building an audience on any other platform: Instagram, Facebook, TikTok, YouTube, LinkedIn, or anywhere else, you’re taking a huge risk if you’re not focusing on building your email list. A change in an algorithm, or a new business plan from those platforms can turn what you’ve built on it’s head overnight.
I’ve seen it happen before, and the regret is always the same: “I wish I focused on building my email list.”
I don’t want that to happen to you, so unless you’re 100% confident that you can control the communication that you have with your followers and subscribers, I invite you to invest in Email Marketing Magic, and have both the success, and peace of mind that comes with an email list.