Email Marketing Magic

Grow your list. Make more money. Automate like magic.

You'll learn what to write and when to send it

You are going to learn what you can do instead of sending boring email newsletters that never get opened, take a ton of time, and give you a ton of anxiety. Pat will teach you exactly what emails to send, to whom, and at what time. to help you get more engagement and eventually sales.

Instead of worrying about unsubscribes and people who complain about you sending emails, you're going to know what emails to send and actually get thanked for sending them!

Go beyond the basics

Pat takes you beyond the basics of email marketing. You will create masterful campaigns to collect more leads and see massive spikes in your reporting data. We hope that's cool with you. 😀

You will gain a professional-level understanding of who is on your list, and how to talk directly to them instead of just “blasting” messages to everyone.

You will learn what tools play a part in email marketing success, and Pat will show you step-by-step why they are important and how to use them.

Clear action items set you up for success

Have you ever taken a course that has lots of great information, but at the end of it you don't know what you're supposed to do with all that great information?

This is not one of those courses.

At the end of each lesson, Pat gives you a very clear, very manageable action item—your assignment for the lesson. This makes sure that you are making steady, ongoing progress and that you start seeing results right away.

Here’s How Email Marketing Magic will help you

You'll start from the beginning

We start from the beginning to set you up for success. Even if you have an email list already, most people overlook some key items that affect how emails show up in people’s inboxes (or even if they show up at all).

You don't have to be a great writer

If you’re not a great writer, I’ve got you. I’ve included all kinds of email templates that you can use in different parts of your business. Just copy and paste so that you can move on.

Easy to follow videos

I walk you through the entire process with step-by-step videos so that even if you’re the most technologically challenged person in the world, you’ll be able to get things done. This course is done at your own pace, but I do push you (in a friendly way!) just enough.

Learn what makes your audience happy

Instead of worrying about unsubscribes and people who complain, you’ll learn how to send emails your audience actually WANTS to read, even if you’re selling something.

Focus on simplicity over complication

Simple. Simple. Simple. I’m all about keeping things simple. Email marketing can turn into a giant complicated nightmare, but that does no one any good. I help you leverage the strategies with the biggest ROI with the least amount of overwhelm. This isn’t push-button easy (if it were, you’d have it all figured out already), but I simplify and reduce the overwhelm as much as possible so that you can finally take action and make emails work for you.

You don't have to go it alone

Along with instant access to your course materials, you also get access to a community of other students, as well as access to me during office hours once a week, all for no additional recurring payments.

Advice that grows with you

As your business expands, you can venture into the more advanced areas of the course to help you take growth, monetization and automation to new levels.

Accelerate growth with the All-Access Pass

Combining innovative curriculum with the power of community, community-led courses give you the educational pathways to develop your skills as an entrepreneur and grow your business.

Not only will you have access to this course, but SPI’s library of innovative courses and workshops, with new content being added monthly. Custom pathways and curricula are geared to meet you where you are on your journey and will elevate your success as a community of experts and peers keep you engaged and on track while you apply your new skills to your business. LEARN MORE

SPI All-Access Pass logo with green compass

All-Access Pass

$199/quarter or $660/year

  • Access to the curriculum of SPI's entire catalog while you hold the pass
  • Weekly office hours with Pat Flynn
  • Peer-to-peer messaging with other members in the SPI Academy
  • Monthly workshops on highly requested content
  • 4–8 week-long cohort-based Accelerators
  • Pathways featuring recommended curriculum paths to help you start your idea, launch your podcast, or boost your income (with more pathways on the way)
  • Programming designed to help you know what to focus on now
  • Accountability partner matching
  • Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
  • Member-only channels and community forums
  • Access to SPI Academy member directory
  • Programming focused on the early days of your online brand and business
  • Access to a monthly AMA with SPI experts

Meet Your Course Guide

Hi, I’m Pat Flynn.

If you’re an entrepreneur, podcaster, YouTuber, blogger, course instructor, consultant, coach, author or any other creator who is building an audience, I can help.

Ever since I was let go from my architecture job in 2008, I’ve run my own businesses, and it didn’t take long for me to realize just how important email marketing was to the equation of building a successful business.

In fact, I’ve gotten to become so obsessed with email, that I actually became an advisor to an email marketing company, ConvertKit, in 2014. Since then, it’s become an even bigger focus of mine, and on, it’s no longer just me - I have a whole team of people whose focus is delivering value through email so that we can help the most people possible.

I’ve generated a few million dollars online since 2008, and I can safely say that email marketing has had to do with almost all of that income. I’m excited to share with you what works, and what doesn’t, and help you finally get a grasp on this thing that most people try to avoid. It can make all the difference.

Ask questions and get support

Email Marketing Magic is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?

We're glad you asked! Included with the course are two great resources to help answer your questions and get you unstuck:

Pat Flynn's Office Hours

Each week, Pat Flynn holds a live Zoom call for all SPI course students. Ask your question live and Pat will help to get you unstuck! You'll hear answers to questions you never even thought to ask, and you'll learn about other topics important to your business.

Can't make the live call? Recordings of the last four calls are always available in the course curriculum. (Note: Pat occasionally has to cancel due to his schedule, but cancelations are infrequent. Office Hours are a priority for Pat.)

The SPI Academy

Can't wait until office hours? Ask your question inside the SPI Academy!

View of SPI Academy with left sidebar list of spaces, center panel with welcome video

The SPI Academy is our private student community—the place where you can ask questions when you're stuck and share ideas to get honest feedback from other entrepreneurs like you. We also offer regular events with other SPI team members.

Course Content

  Welcome Students!
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  Part 1 / Module 1: Setup and Foundation
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  Part 1 / Module 2: Optimizing Entry Points
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  Part 1 / Module 3: Grow Your List
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  Part 1 / Module 4: What to Send
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  Part 1 / Module 5: Optimizing Your Emails
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  Part 2 / Module 1: Tagging and Segmentation
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  Part 2 / Module 2: Integrations
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  Part 2 / Module 3: Automation
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What others are saying about Email Marketing Magic


Thank you for this course, Pat! I have prior experience with e-mail marketing,

and for me, there are lots of moving parts. Your course and teaching style gives me a certain structure to re-launch and structure my marketing effots and warm-up my list again. Very good teaching style, calm and clear. Thank you!"

ASL Teaching Resources

Due to the COVID-19, I'm encouraged my email list may be the best things I have going for me.

I have put into action sequencing emails in new ways and I will attempt to figure out how to purge my list with MailChimp. Loving this course...huge benefits all the way through and I especially appreciate seeing your examples."


OMG. This has been such a valuable course.

I'm so glad I switched to ConvertKit and doing that in conjunction with your course has totally changed things for us. Thank you!"


I'm so grateful I found this course. I'm beginning to understand how to make the magic happen!

Fabulous, clear and just right pacing so far. Rock on for all of us!"

SPI All-Access Pass logo with green compass

All-Access Pass

$199/quarter or $660/year

Frequently Asked Questions


When does the course start and finish?

The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.

How long will I have access to the course?

You will have lifetime access to Email Marketing Magic when you purchase the individual course. If you purchase the All-Access Pass, you will have access for as long as you hold the pass.

How do I access the course materials?

Log in to SPI Courses by clicking Sign Up/Login in the upper right of this page or by going here.

Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.

Which email service provider does this course use?

Throughout the course, Pat is using ConvertKit as the demonstration email service provider. Most advice will apply to most email service providers, but the more advanced automation examples will be specific to ConvertKit.


Can I pay with PayPal?

Yes! On the checkout page under the "Billing Information" section, switch from the Credit Card radio button to the PayPal radio button. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout. PayPal is not available for the All-Access Pass purchase.

What if I am unhappy with the course?

Oh no! We don't want that! We offer a 15-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 15 days and we will refund your payment. This does not apply to the All-Access Pass. All-Access Pass purchases are non-refundable.


What do I do if I need help?

For questions about your billing or accessing the course materials, email [email protected].

If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the SPI Academy or at Pat Flynn's Office Hours.

You work hard for your business. Let your business work hard for you.

It’s time to no longer feel like you're wasting time and just "playing" with your email list. With Email Marketing Magic, you're going to build systems and automations that allow for your business to run on its own.

If you’re not 100% satisfied with your purchase of Email Marketing Magic, let us know within 15 days and you’ll get 100% of your payments back, no questions asked. Due to the nature of the All-Access Pass, All-Access Pass purchases are non-refundable.

My Honest Disclaimer:

Hi. Pat Flynn, founder of SPI Media here. I want to make sure you understand this is not a get rich quick scheme. The results I've achieved are not typical, and your results will vary significantly. I’ve put in years of effort, and have been very fortunate. Not all businesses succeed, and this product will not guarantee your success. This offering is an education tool. Always remember that running a business involves risk. Some businesses succeed, and some fail. Any testimonials are real and valid, but are not guarantees you will obtain the same results.

You should assume that any links leading you to products or services are affiliate links that I will receive compensation from just to be safe. Having said that, there are millions of products and services on the web. I only promote those products or services that I have investigated and truly feel deliver value to you.