You'll learn what to write and when to send it
You are going to learn what you can do instead of sending boring email newsletters that never get opened, take a ton of time, and give you a ton of anxiety. Pat will teach you exactly what emails to send, to whom, and at what time. to help you get more engagement and eventually sales.
Instead of worrying about unsubscribes and people who complain about you sending emails, you're going to know what emails to send and actually get thanked for sending them!
Go beyond the basics
Pat takes you beyond the basics of email marketing. You will create masterful campaigns to collect more leads and see massive spikes in your reporting data. We hope that's cool with you. 😀
You will gain a professional-level understanding of who is on your list, and how to talk directly to them instead of just “blasting” messages to everyone.
You will learn what tools play a part in email marketing success, and Pat will show you step-by-step why they are important and how to use them.
Clear action items set you up for success
Have you ever taken a course that has lots of great information, but at the end of it you don't know what you're supposed to do with all that great information?
This is not one of those courses.
At the end of each lesson, Pat gives you a very clear, very manageable action item—your assignment for the lesson. This makes sure that you are making steady, ongoing progress and that you start seeing results right away.
Learn to Use ConvertKit
ConvertKit is my favorite email service provider because it strikes a balance between being easy to use while still giving its users access to powerful automation. All step-by-step videos in the course use ConvertKit. You don't have to use ConvertKit to succeed with this course, but it is who we recommend.
Here’s How Email Marketing Magic will help you
You'll start from the beginning
We start from the beginning to set you up for success. Even if you have an email list already, most people overlook some key items that affect how emails show up in people’s inboxes (or even if they show up at all).
You don't have to be a great writer
If you’re not a great writer, I’ve got you. I’ve included all kinds of email templates that you can use in different parts of your business. Just copy and paste so that you can move on.
Easy to follow videos
I walk you through the entire process with step-by-step videos so that even if you’re the most technologically challenged person in the world, you’ll be able to get things done. This course is done at your own pace, but I do push you (in a friendly way!) just enough.
Learn what makes your audience happy
Instead of worrying about unsubscribes and people who complain, you’ll learn how to send emails your audience actually WANTS to read, even if you’re selling something.
Focus on simplicity over complication
Simple. Simple. Simple. I’m all about keeping things simple. Email marketing can turn into a giant complicated nightmare, but that does no one any good. I help you leverage the strategies with the biggest ROI with the least amount of overwhelm. This isn’t push-button easy (if it were, you’d have it all figured out already), but I simplify and reduce the overwhelm as much as possible so that you can finally take action and make emails work for you.
You don't have to go it alone
Along with instant access to your course materials, you also get access to a community of other students, as well as access to me during office hours once a week, all for no additional recurring payments.
Advice that grows with you
As your business expands, you can venture into the more advanced areas of the course to help you take growth, monetization and automation to new levels.
Upgrade your experience & accelerate growth with the All-Access Pass
Combining innovative curriculum with the power of community, community-led courses give you the educational pathways to develop your skills as an entrepreneur and grow your business.
Not only will you have access to this course, but SPI’s library of innovative courses and workshops, with new content being added monthly. Custom pathways and curricula are geared to meet you where you are on your journey and will elevate your success as a community of experts and peers keep you engaged and on track while you apply your new skills to your business.
Individual Course Purchase vs. All-Access Pass
Email Marketing Magic
$499 one-time purchase
Best for those who want long-term access to course content and prefer a more DIY approach
- Lifetime access to the Email Marketing Magic course curriculum
- Weekly office hours with Pat Flynn
- Peer-to-peer messaging with other members in the SPI Academy
- One dedicated course space in our SPI Academy to talk to other students and support each other
$179/quarter or $599/year
Best for those who want to level up their skillset through multiple learning options
- Access to the curriculum of SPI's entire catalog while you hold the pass
- Weekly office hours with Pat Flynn
- Peer-to-peer messaging with other members in the SPI Academy
- Monthly workshops on highly requested content
- 4–8 week-long cohort-based Accelerators
- Pathways featuring recommended curriculum paths to help you start your idea, launch your podcast, or boost your income (with more pathways on the way)
- Programming designed to help you know what to focus on now
- Accountability partner matching
- Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
- Member-only channels and community forums in the Learner Community
- Access to SPI Academy member directory
- Programming focused on the early days of your online brand and business
- Access to a monthly AMA with SPI experts
Meet Your Course Guide
Hi, I’m Pat Flynn.
If you’re an entrepreneur, podcaster, YouTuber, blogger, course instructor, consultant, coach, author or any other creator who is building an audience, I can help.
Ever since I was let go from my architecture job in 2008, I’ve run my own businesses, and it didn’t take long for me to realize just how important email marketing was to the equation of building a successful business.
In fact, I’ve gotten to become so obsessed with email, that I actually became an advisor to an email marketing company, ConvertKit, in 2014. Since then, it’s become an even bigger focus of mine, and on SmartPassiveIncome.com, it’s no longer just me - I have a whole team of people whose focus is delivering value through email so that we can help the most people possible.
I’ve generated a few million dollars online since 2008, and I can safely say that email marketing has had to do with almost all of that income. I’m excited to share with you what works, and what doesn’t, and help you finally get a grasp on this thing that most people try to avoid. It can make all the difference.
Ask questions and get support
Email Marketing Magic is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?
We're glad you asked! Included with the course are two great resources to help answer your questions and get you unstuck:
Pat Flynn's Office Hours
Each week, Pat Flynn holds a live Zoom call for all SPI course students. Ask your question live and Pat will help to get you unstuck! You'll hear answers to questions you never even thought to ask, and you'll learn about other topics important to your business.
Can't make the live call? Recordings of the last four calls are always available in the course curriculum. (Note: Pat occasionally has to cancel due to his schedule, but cancelations are infrequent. Office Hours are a priority for Pat.)
The SPI Academy
Can't wait until office hours? Ask your question inside the SPI Academy!
The SPI Academy is our private student community—the place where you can ask questions when you're stuck and share ideas to get honest feedback from other entrepreneurs like you. We also offer regular events with other SPI team members.
- Welcome to Part 1 - Module 1! (2:36)
- Lesson 01: 100 Emails Challenge (3:39)
- Lesson 02: Get Your ConvertKit Account Started (7:55)
- Lesson 03: 3 Things to Make Sure You Do First (6:00)
- Lesson 04: Basic Email Terms and Definitions (Overview) (12:42)
- Lesson 05: Importing an Existing Email List (5:25)
- Lesson 06: The Design and Voice of Your Emails (4:32)
- You've Completed Your Foundations Module! (0:39)
- Welcome to Module 2! (1:21)
- Lesson 01: Create Forms that Convert (21:23)
- Lesson 02: Build Great Landing Pages (11:14)
- Lesson 03: Make Better Lead Magnets (23:21)
- Lesson 04: Select Your "Signature Lead Magnet" (8:09)
- Lesson 05: Create Content Upgrades that Convert (10:51)
- Lesson 06: Customizing Thank You Pages that Rock (8:29)
- You've Completed Optimizing Your Entry Points! (0:23)
- Welcome to Module 3! (1:18)
- Lesson 01: Audit Your Website (14:26)
- Lesson 02: Collect Emails from a Podcast (8:48)
- Lesson 03: Collect Emails from a YouTube Video (8:09)
- Lesson 04: Earn Email Subscribers from Guest Appearances (13:54)
- Lesson 05: Radically Grow Your List with Webinars (13:22)
- Lesson 06: Create a Challenge that Moves People (15:34)
- Lesson 07: Start a Viral Contest that Converts into Emails (6:39)
- Lesson 08: Understanding How Paid Promotion Fits Into This (2:17)
- You've Completed Learning How to Grow Your List! (1:26)
- Welcome to Module 5! (0:54)
- Lesson 01: Increasing Open Rates (19:55)
- Lesson 02: Increasing Click-Through Rates (9:23)
- Lesson 03: Increasing Deliverability (Emails that Actually Reach the Inbox) (15:33)
- Lesson 04: Purge and Clean Your List (15:08)
- Lesson 05: Enhancing the Subscriber Experience (3:21)
- You've Completed PART 1! (1:07)
What others are saying about Email Marketing Magic
Thank you for this course, Pat! I have prior experience with e-mail marketing,
and for me, there are lots of moving parts. Your course and teaching style gives me a certain structure to re-launch and structure my marketing effots and warm-up my list again. Very good teaching style, calm and clear. Thank you!"
ASL Teaching Resources
Due to the COVID-19, I'm encouraged my email list may be the best things I have going for me.
I have put into action sequencing emails in new ways and I will attempt to figure out how to purge my list with MailChimp. Loving this course...huge benefits all the way through and I especially appreciate seeing your examples."
OMG. This has been such a valuable course.
I'm so glad I switched to ConvertKit and doing that in conjunction with your course has totally changed things for us. Thank you!"
I'm so grateful I found this course. I'm beginning to understand how to make the magic happen!
Fabulous, clear and just right pacing so far. Rock on for all of us!"
Frequently Asked Questions
ABOUT THE COURSE
When does the course start and finish?
The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.
How long will I have access to the course?
You will have lifetime access to Email Marketing Magic when you purchase the individual course. If you purchase the All-Access Pass, you will have access for as long as you hold the pass.
How do I access the course materials?
Log in to SPI Courses by clicking Sign Up/Login in the upper right of this page or by going here.
Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.
Which email service provider does this course use?
Throughout the course, Pat is using ConvertKit as the demonstration email service provider. Most advice will apply to most email service providers, but the more advanced automation examples will be specific to ConvertKit.
PURCHASING THE COURSE
Can I pay with PayPal?
Yes! On the checkout page under the "Billing Information" section, switch from the Credit Card radio button to the PayPal radio button. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout. PayPal is not available for the All-Access Pass purchase.
What if I am unhappy with the course?
Oh no! We don't want that! We offer a 15-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 15 days and we will refund your payment. This does not apply to the All-Access Pass. All-Access Pass purchases are non-refundable.
What do I do if I need help?
For questions about your billing or accessing the course materials, email [email protected]
If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the SPI Academy or at Pat Flynn's Office Hours.
You work hard for your business. Let your business work hard for you.
It’s time to no longer feel like you're wasting time and just "playing" with your email list. With Email Marketing Magic, you're going to build systems and automations that allow for your business to run on its own.
If you’re not 100% satisfied with your purchase of Email Marketing Magic, let us know within 15 days and you’ll get 100% of your payments back, no questions asked. Due to the nature of the All-Access Pass, All-Access Pass purchases are non-refundable.
My Honest Disclaimer:
Hi. Pat Flynn, founder of SPI Media here. I want to make sure you understand this is not a get rich quick scheme. The results I've achieved are not typical, and your results will vary significantly. I’ve put in years of effort, and have been very fortunate. Not all businesses succeed, and this product will not guarantee your success. This offering is an education tool. Always remember that running a business involves risk. Some businesses succeed, and some fail. Any testimonials are real and valid, but are not guarantees you will obtain the same results.
You should assume that any links leading you to products or services are affiliate links that I will receive compensation from just to be safe. Having said that, there are millions of products and services on the web. I only promote those products or services that I have investigated and truly feel deliver value to you.