How courses became the SPI business model
Creating online courses doesn’t have to be hard, and selling online courses doesn’t have to feel sleezy."
Back in 2016 I had the idea to create my first online course. I had taken several online courses before (some useful, some not so much) and I knew that I had valuable knowledge that would help people, and then…
I chickened out.
I was scared no one would buy my course and it would be a complete waste of time. I was scared that people wouldn’t get anything out of it and it might make me look bad. I was scared it wasn’t going to be as good as some of the other courses that already existed teaching similar things.
Everytime I tried to start, I pulled back.
Thankfully, at the end of 2017, a mentor of mine pushed me to finally launch, and looking back, I only wish she had pushed me sooner.
It wasn’t a huge launch to begin with, but it was the push I needed to keep going. Fast forward to today, I’ve created and launched over ten online courses that have earned about $4.5m dollars:
Online courses have become the center of SPI's business model, and it’s the reason why I believe everyone should have at least one online course to teach something. It can change your life, and the lives of your students, too.
Over time, my team and I have developed an amazing system of producing and launching these courses, and because I want everyone to avoid the overwhelm and succeed with building online courses, I put our step-by-step creation process, and launch strategies, into one single course for you.
Introducing Heroic Online Courses
Heroic, because in order to make online courses work you have to understand that your students are the hero of the story.
It’s their struggles that you’re solving, and it’s a transformation that you lead them to.
You are their guide.
And when you help people become the hero of their story, everyone wants the guide who helped them get there.
Here’s the big secret: no one wants to buy an online course. People buy the transformation that your course offers them: the promise that’s on the other side.
So what’s the promise of Heroic Online Courses?
You’ll have an online course created that you can be proud of, and one that you will be able to confidently launch on your own.
On this journey, you are the hero, and I am your guide.
How this course sets you up for success
Team SPI is here to help you
Creating any new product can feel scary, and it's easy to lose your momentum when a question crops up. But don't worry, my team and I have your back!
How many times has a problem set you back (for months? years!), and then when you reach out for a little help, it only takes a little bit of work to get unstuck? And then you find yourself thinking, "Why did I let that hold me back for so long?"
It happens to us all, which is why this course has two ways for you to ask questions, receive encouragement, and keep yourself from getting stuck:
Weekly office hours with Pat Flynn
Sometimes you just need to ask the teacher a question. That's why I host a weekly Zoom call that's only available to course students. Get your questions answered and learn from the questions of the other SPI course students. The last four call replays are available inside the course community, SPI Academy.
Access to the private SPI Academy Circle community
Can't wait until office hours? Ask your question inside the SPI Academy!
The SPI Academy is our private student community—the place where you can ask questions when you're stuck and share ideas to get honest feedback from other entrepreneurs like you.
First-time course students also receive a free one-month trial of our brand-new Learner Community, our paid community for people who are in the process of building their business. You'll get access to online events and discussions geared toward growing an online business.
The Academy is hosted on the Circle platform and moderated by Team SPI; this is not a Facebook free-for-all. You'll find instructions inside the course for how to join using your course login.
Your hero's journey is about to begin
Here’s the path you will follow inside Heroic Online Courses:
Module 1: Nail Your Niche
Whether you already have a niche selected or not (and whether you have an audience already or not) we’re going to make sure you’re targeting the right kind of person for your course.
How do we do this? We have to dig a bit into the minds of your target audience. It sounds complicated, but it’s not. After just a couple 10-minute lessons, and you’ll be on your way to success, right from the start.
At the end: You'll have your course title, tagline, and you'll know who your course is for.
Oh, and did I mention that the course is built in a way that makes learning efficient? Most of the video lessons, along with the corresponding action items, aren’t very long.
You work through the course in bite-sized chunks, and with each lesson, you make a little bit of progress on your course. These means that you never feel overwhelmed, and that you can take it one step at a time.
Module 2: Create Your Outline
This is where we work together to develop your course material in a way that ensures your students will have success.
The trick: making the course efficient, not overwhelming. This means knowing what to include, and what not to include, which can be hard. Don’t worry, I’ll walk you through the process so you’ll know exactly what to put in your course, and in what order.
At the end: You'll have your course fully outlined.
Module 3: Making Your Sales Page
Yes, I help you with the marketing, too, and it starts with exercises related to building your sales page.
We work through your course sales page content, including what you're offering, how you're pricing it, and everything you need on the page to convert sales.
Working through this process here, instead of as an afterthought at the end of course production, helps you to identify if there are any lessons your students would want that you've forgotten in your outline. Doing it at this stage in the process, and working through it piece by piece (headline, offer, price, testimonials, etc.) also ensures that you actually make progress and get it done.
At the end: You'll have your sales page built.
Module 4: Build a Production & Launch Plan
A launch strategy is like a diet—there are lots of ways to do it, but not all methods work for everybody. I’ll share with you a number of different options that you can choose from to launch your course and come up with a plan.
There are strategies for where your business is at right now. Are you starting from scratch even with zero audience? There's a strategy for you. Do you have a huge email list and you want to rock out a huge launch? There are strategies for you.
At the end: You'll have a plan for the course launch strategy that works for you.
Module 5: The Right Mindset Before You Step into The Arena
In order to make this work, you’ll have to overcome the biggest challenge of all—your own mindset.
Trust me, I’ve had my fair share of negative thoughts about my courses as I was creating and launching them—every single one of them—however; we’ll be confronting these fears head on so that you don’t waste the amazing work you will have done up to this point, and you can launch with confidence and poise!
At the end: You'll learn what you need to keep yourself on track so that you can launch your course with confidence.
Module 6: How to Film & Create Your Course
My videographer, Caleb, and I came together to really hash out this section of the course so that anyone, on any budget, can film and record a course that works.
So no, you don’t need a huge production studio or to hire a film crew (although we do talk about that). But you can definitely use what you have around you to film something of quality that gets the job done, and supports the content that you’ll be creating.
I’ll also make sure you know exactly what to expect when uploading your videos and creating your actual coursework for your students. It can be scary the first time, but you can look over my shoulder and see someone do it right in front of you.
At the end: You'll have a set of techniques you can use for creating your course materials in a method that fits your budget.
Meet one of our heroes
My team and I beta-tested the course content with 33 students in one of our intensive bootcamps to make sure we could deliver on the transformation promised.
And did we? Yes! Meet the newly transformed!
Because of Heroic Online Courses, I was able to not only create an outline and start writing out my course content and recording my videos, but they gave me encouragement.
They gave me ideas for copy for website. They gave me tips on video and audio equipment, what to use for recording.
They walked me through the Teachable process and how to set up the course within Teachable, how to service my customers and how to get people to buy my class.
I was able to launch right at the last week of the course and I launched very successfully. I got eight people to buy into my beta course and proved my content, my concept, and so I couldn't have done this without Heroic Online Courses."
— Carolina Albano
Want to know more? Explore the full list of lessons
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Learn the basics of Teachable
Teachable is our preferred course hosting platform at SPI. It's easy to use and gives you access to powerful tools that can help boost your sales, which is why we're using it for demonstration purposes in this course. You certainly don't have to use Teachable to succeed with this course, but it is who we recommend. (And it's the platform this course is hosted on.)
Learn how to turn your audience into heroes.
With Heroic Online Courses, you'll learn how to turn your knowledge into an enduring course that brings in passive revenue and creates memorable transformations for your audience.
Stop that overwhelmed, "I should create a course" feeling by putting yourself on the path to completion today!
All SPI courses are backed by the 30-day "Win with Flynn" guarantee. If you’re not 100% satisfied with your purchase, let us know in 30 days and you’ll get 100% of your payments back, no questions asked.