Your podcast could (and should) be making money.
Podcast Advertising Made Easy will teach you the ins and outs of making deals with sponsors, crafting winning ads that compel listeners to take action, and making money through podcasting.
In this workshop, you will learn:
- Why it’s okay to monetize your podcast
- How pitch to sponsors and create winning deals
- How to avoid charging too little out of fear
- Crafting an engaging and relevant ad that sounds different and stands out
- What to do after landing your first few sponsors so that you can keep the momentum going
By the end, you’ll have the confidence and the knowledge to start selling advertising on your podcast.
Meet your workshop instructor, Pat Flynn.
Hi, my name is Pat Flynn. I host the Smart Passive Income Podcast, which has been a top business podcast for the last decade.
I also host the AskPat Podcast, and have over 52 million downloads between the two shows. Over the last decade, I have learned how to effectively create podcast ads that make an impact on my audience and for my advertisers. This workshop is built on my years of experience so that you can have the confidence to get started with your own advertising program.
Sponsorship works. Learn how to start.
Getting sponsors and advertising on your podcast is a tried-and-true method for making money from your podcast. Companies get exposure to a relevant and engaged audience, while the host gets paid for giving them the spotlight.
But how do you get started? How do you find sponsors for your show? How does it all work?
And once you get a sponsor, how do you create a great ad that people will pay attention to that gets results?
In Podcast Advertising Made Easy, you’ll learn everything you need to know about advertising on your podcast, from finding the perfect advertiser or sponsor to creating contracts to make sure you get paid fairly and aren’t taken advantage of.
This workshop will save you years—the same years I’ve spent learning the ins and outs of podcast advertising, and in this workshop, I’m going to show you exactly how it’s done.
Workshop sections
- The Roadmap (6:00)
- Section 01: Podcast Monetization (3:40)
- Section 02: Advertising and Sponsorships at a High Level (9:49)
- Section 03: How Pricing Works (11:19)
- Section 04: Defining Your Offer (14:36)
- Section 05: How to Find Sponsors (6:37)
- Section 06: How to Pitch Sponsors (12:36)
- Section 07: Contracts and Payments (6:41)
- Section 08: All About Ad Reads (17:13)
- Section 09: Advertising Your Own Products (5:38)
- Section 10: Working with an Agency (4:06)
- Section 11: Reporting and Follow Up (5:19)
- Section 12: Wrap Up (1:23)
- Section 13: Live Q&A (14:20)
Podcast Advertising Made Easy is only available through the All-Access Pass
Combining innovative curriculum with the power of community, community-led courses give you the educational pathways to develop your skills as an entrepreneur and grow your business.
Not only will you have access to this course, but SPI’s library of innovative courses and workshops, with new content being added monthly. Custom pathways and curricula are geared to meet you where you are on your journey and will elevate your success as a community of experts and peers keep you engaged and on track while you apply your new skills to your business.
Includes
- Access to the curriculum of SPI's entire catalog* while you hold the pass
- Weekly office hours with Pat Flynn
- Peer-to-peer messaging with other members in the SPI Academy
- Monthly workshops on highly requested content
- 4–8 week-long cohort-based Accelerators
- Pathways featuring recommended curriculum paths to help you start your idea, launch your podcast, or boost your income (with more pathways on the way)
- Programming designed to help you know what to focus on now
- Accountability partner matching
- Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
- Member-only channels and community forums
- Access to SPI Academy member directory
- Programming focused on the early days of your online brand and business
- Access to a monthly AMA with SPI experts
All-Access Pass
$179/quarter or $599/year
My Honest Disclaimer:
Hi. Pat here. I want to make sure you understand this is not a get rich quick scheme. The results I've achieved are not typical, and your results will vary significantly. I’ve put in years of effort, and have been very fortunate. Not all businesses succeed, and this product will not guarantee your success. This offering is an education tool. Always remember that running a business involves risk. Some businesses succeed, and some fail. Any testimonials are real and valid, but are not guarantees you will obtain the same results.
You should assume that any links leading you to products or services are affiliate links that I will receive compensation from just to be safe. Having said that, there are millions of products and services on the web. I only promote those products or services that I have investigated and truly feel deliver value to you.